Ian is Fantastic at OMG! He truly goes above and beyond and has all of the knowledge of the Industry. Our ROI Has far exceeded our expectations! I will continue to work with Ian and the team. Thank you
Nicole Hadaway
Owner
PPC SPECIALIST AGENCY
How do Microsoft Ads work?
Microsoft Ads, now known as Microsoft Advertising, is similar to Google Ads in both ad structure and purpose. Like Google Ads, Microsoft Ads uses a pay-per-click (PPC) model which relies on keywords and auctions.
70 Million
We generated more than 70 million clicks for our clients.
$761 Million
We’ve delivered over $761 million in new revenue for our clients.
5.6 Million
Our clients achieved more than 5.6 million conversions with OMG.
4.1 Billion
We delivered powerful, profitable results through 4.1 billion impressions.
With Over 10+ Years experience
We Help Brands Big and Small Reach Their Full Potential.
With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms it’s just part of the reason we’re Australia’s best rated, reviewed and revered marketing agency.
Why your business needs
Microsoft Ads
Unlock the potential of Microsoft Ads and reach a unique audience, tapping into opportunities your competitors might be overlooking, to enhance your online visibility and maximise your digital marketing success.
Targeting and customisation
Yes, Microsoft can bring in the leads. But you’ve got to do it right. Simply importing your Adwords account into Microsoft (like some agencies do) won’t take advantage of the advanced customisation and targeting features unique to Bing.
Super-sharp campaigns
Our comprehensive approach creates super-sharp, sales-driving campaigns, starting with intensive research into your customers and competitors. We’re then able to zero in on the keywords that consistently result in sales.
Gather insights and data
Tracking your campaign’s bottom-line performance gathers valuable insights on click-to-conversion ratios, spend, demographics and more.
Skyrocket Return on Ad Spend for Workscene
OMG shifted the focus to non-branded campaigns on Google and introduced TOF as well as variations of MOF campaigns including testing of different forms of creatives.
12:1
ROAS for PPC Ads
100%
increase in paid social revenue YoY
47:1
ROAS for Smart Shopping PPC Campaign
$235K+
revenue generated from Social Ads
Customised PPC strategies for success
Unlock a surge in sales by targeting those in buying mode through the phenomenal power of Pay-Per-Click (PPC) advertising. With our Adwords management services, we optimise every click to ensure more conversions, crafting hyper-targeted campaigns that focus on those ready to make a purchase, allowing you to spend less and earn significantly more.
Personalised strategy
Target the right customers, at the right time, on the right platform with a meticulously planned and researched PPC campaign. Data drives the way we use keywords, messaging, and strategic timing. We understand your key demographic’s needs, intentions, behaviours, and emotional triggers that lead to decision-making.
Active management
Weed out non-performing keywords, improve your quality score, reduce your cost per click, and raise your revenue. It’s often the case with PPC campaigns, that once an ad gets switched on, it’s left to fend for itself. But if you simply ‘set and forget’, you’re not getting the most out of what PPC has to offer. We continue to monitor, analyse, and adjust your campaign to get results.
Detailed reporting
Know exactly what’s working for you. Measure the bottom-line performance of every paid search campaign. AdWords and other platforms collate stats such as the number of impressions, the number of clicks, and any resulting post-click activity on your site. We compile all this data into custom reports, so you know exactly what’s going on.
Let’s Grow Together
Evidence Driven Systems For Your Optimal Conversion.
This isn’t a learning experience for us. Your campaigns aren’t a test. With over 10 years of testing, learning and experience, we’ve developed our evidence-driven framework that has been used to get over 1000+ business’s results, and is instantly applied to your business – for a faster and stronger outcome.
Our Approach for Your Results
When every click comes at a price, optimising the number of clicks that turn into sales is crucial.
It all Starts here
-
1
Effective Microsoft Ads Management
Maximise your advertising campaigns with our strategic Microsoft Ads management. We tailor ad campaigns to resonate on Bing search and beyond, meticulously managing every aspect for maximum visibility and engagement. -
2
Actionable Insights
Leverage our comprehensive data analysis tools to gain valuable insights into your audience’s behaviour and preferences. We continuously monitor and analyse performance metrics to identify trends and opportunities for improvement, refining your Microsoft Ads strategy for better results and higher ROI. -
3
Optimisation
Stay ahead of the competition with our relentless focus on optimisation. Our team continuously fine-tunes your Microsoft Ads campaigns to deliver the best results, employing advanced techniques like bid adjustments and ad scheduling to maximise performance and stretch your advertising dollars further. -
4
Planning & Testing
Effective advertising requires careful planning and meticulous testing. We take a systematic approach to planning your Microsoft Ads campaigns, ensuring each element is carefully crafted to achieve your objectives. Through rigorous A/B testing and experimentation, we refine your ads for maximum impact, driving higher click-through rates and conversions. -
5
Targeting
Reach the right audience at the right time with our precision targeting strategies. Whether targeting specific demographics, locations, or interests, we leverage Microsoft Ads’ robust options to ensure your ads are seen by those most likely to convert. By refining your targeting, we help minimize wasted ad spend and maximize advertising effectiveness.
Your Google Ads
Strategy
Our team uses these key insights into create your 6 month strategy. Evaluation includes, but is not limited to:
Account Structure
Our first step is to build a solid foundation for your Google Ads campaign. We meticulously craft your account structure to ensure it’s organised, relevant, and conducive to achieving your business objectives. By segmenting campaigns and ad groups effectively, we optimise targeting and budget allocation for maximum impact..
Keywords
Keywords are the lifeblood of any successful Google Ads campaign. Our team conducts comprehensive research to identify high-performing keywords relevant to your industry and audience. We utilise a combination of broad, phrase, and exact match keywords to capture potential customers at every stage of the buying journey. Through continuous monitoring and analysis, we refine your keyword strategy to drive qualified traffic and increase conversions.
Copywriting
Compelling ad copy is essential for capturing the attention of potential customers and driving clicks. Our team of skilled copywriters crafts persuasive ad copy that resonates with your target audience and compels them to take action. We focus on highlighting your unique selling propositions and value propositions to differentiate your brand and drive results.
Landing Page
A seamless transition from ad to landing page is crucial for maximising conversions. Our experts optimise your landing pages to align with your ad messaging and provide a frictionless user experience. From compelling headlines to persuasive calls-to-action, we ensure every element is optimised to encourage conversions and drive business growth.
Bidding Strategy
Effective bidding strategies are essential for maximising your advertising budget and achieving your campaign goals. Our team employs advanced bidding techniques, including automated bidding strategies and manual adjustments, to optimise your ad spend and maximise ROI. By analysing performance data and adjusting bidding parameters accordingly, we ensure your campaigns are consistently delivering results.
5 star PPC agency
Why PPC with OMG?
Your business grows when your Adwords campaigns gets expert ongoing management. You can’t just set it and forget it.
Through testing, research and reporting, our team ensure your content and keywords continually align with the latest online developments and shifts in user behaviour.
Because trust is everything
If you’re trusting us to be part of your business, you should know exactly what the game plan is and where your money is going. There’s no trust without transparency, which is why we keep in contact every step of the way and provide detailed reports on performance stats, spend vs sales, targets achieved, current vs projected results and more.
Because marketing shouldn’t be a gamble
Shelling out for a digital marketing campaign is a big deal, we get it. Many businesses see it as a gamble. It shouldn’t be. Our aim is for every one of our clients to see a remarkable return on their investment, both in the short and the long term. Your strategies need to be aligned with your goals. Let’s win together.
Because we deliver results, not excuses
We’re straight talkers. There are agencies who bamboozle you with hype, jargon and shiny campaigns that are merely digital facelifts. Not us. We outline the strategic goals and financial results we aim for in real terms, then we go and get them.
Achieving PPC success for our clients
SEO is a long-term game; it takes months for notable results. Beware of overnight promises; genuine SEO companies focus on realistic timeframes and prioritise optimising key areas for increased sales and revenue.
Over $500k generated in 30 days
For a sustainable luxury furniture brand, achieved 42x ROAS and over $500k in sales. Up 172% than previous year, during their biggest sale period of the year.
Cathy XuGroup Paid Search Manager
22% high conversion value YoY
Within 30 days, for a leading natural cosmetic brand, we generated 26% higher ROAS, and 22% increase in conversion value.
Ed JonesHead of Paid Search
400% increase
in leads
For a seasonal campaign, we generated 400% increase in leads for an industry leading heavy duty ute & tray solutions company.
Andrew SuttonPaid Search Consultant
Money keywords ranked using our Evidence Driven Framework
Our sole focus is on digital marketing strategies that translate into serious revenue for your business. While other agencies promise results in the form of clicks and traffic, we’re only interested in the results you really want – the ones you can take to the bank.
| Client | High Search Money Keyword |
Current Ranking |
Original Ranking |
|
|---|---|---|---|---|
 |
#1 ‘mens polo shirts’ | 1 | 9 | view case study |
 |
#4 ‘holiday rentals hunter valley’ | 2 | 61 | view case study |
 |
#1 ‘roof top tent’ | 1 | 4 | view case study |
 |
92 ‘best buffet in sydney’ | 8 | 100 | view case study |
 |
350,000 ‘womens dresses Sydney’ | 4 | 67 | view case study |
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
All these Success Stories
started with a Free Audit
Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.
Our dedicated experts are ready & waiting to get started today.
Our dedicated experts are ready & waiting to get started today.
WE ARE THOUGHT LEADERS
We don’t just execute strategies we pioneer innovation.
OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.
We’ve got Gurus all over the world.
SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
Hi I’m Jazmin, I’m the head Head of Enterprise SEO.
I make sure that our enterprise clients rank high on SERPs to gain some BIG results.
Hi I’m Simon, I’m the Chief Customer Officer.
I take huge pride in making sure that all of our clients are happy and well taken care of.
Hi I’m Hayley, I’m the Head of Data & Analytics.
I am always ahead of the game – keeping all our Gurus up to date on the latest.
What exactly is Gurulytics?
It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.
5 Star PPC Agency
Drive genuine business growth
We delivered a blog-focused content strategy, integrated with a PPC campaign. Over 12 months, here are some awesome results.
Multiply your organic website visitors
Gain maximum exposure on relevant search engine results with a PPC company that never pulls their punches. Watch your business effortlessly overtake the competition on all the search engines and form thriving new revenue streams from masterfully constructed PPC campaigns. We’ve helped Australian businesses achieve an insane 3x increase in leads just by improving their PPC strategy with our services.
Dominate Google search results
Rise to the top of Google’s search results and all the other search engines. Crush the competition with multiple first page search rankings on relevant search terms and local directory listings. Stay ahead of the curve and let a top SEO agency implement innovative and cutting-edge digital marketing strategies to your web pages.
Partner with genuine SEO experts
While some PPC companies employ “smoke and mirrors” tactics to mask their lack of results, OMG operates with complete transparency on where all your money is going. Whether it’s towards technical SEO, link-building, or local SEO, our SEO specialists will keep you in the loop at all times and explain why each process is being done. Our SEO experts promise real results, and we don’t rest until you get what you’ve paid for.
A Global Agency. The Same Goal.
Team Members
200+
Client Revenue
$761m
Client Retention
98%
Why OMG? With Australia’s leading agency – you get an army of the best marketing minds in the country working on your account.
- Nothing cookie cutter – just strategically personalised campaigns crafted to deliver powerful marketing returns.
- No time wasting on BS. We only provide real results through correct practices for short- and long-term growth
- With digital specialists across every channel and stage of the customer journey we supercharge your marketing performance.
- With vast experience across hundreds of industries for both big and small across brands
- Begin with a free audit and strategy session. We pride ourselves on 100% transparency.
Why not another Agency? Worse results, less experience, outdated practices.
- Agencies regularly use cookie cutter strategies that don’t live up to expectations.
- Fake guarantees on activities that don’t hit ROI achieved through dodgy practices that harm you long-term.
- Limited experience & service lines available on teams that work separately.
- Less experience and knowledge of how to navigate different industries and verticals.
- Constant hidden fees & undisclosed information, leading to financial surprises and unexpected costs.
Top Certifications
We Partner with the best
Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.
Top 3% Google Ads Agencies in Australia
Frequently Asked Questions
about Microsoft Ads
Why use Microsoft Ads?
Microsoft can be a profitable place to run pay-per-click ads for your brand. While Google Ads has undeniably got a bigger audience, here’s something many people don’t realise: more than 136 million people search on the Microsoft Network. Most importantly, Microsoft Ads reach 63 million searchers who Google Ads don’t reach. That’s a massive number of potential customers you could be reaching with Microsoft Ads.
An impressive 5.4 billion monthly searches are conducted on the Microsoft Network, giving it 34% of the desktop search market share globally. Because Microsoft Ads display on the Microsoft, Yahoo, and AOL search engines, you get heaps more reach and search volume than you might first think. In fact, according to market shares, the Microsoft network is the second largest search platform.
And there’s more. The type of searchers using Microsoft can be different from those using Google – statistically, Microsoft allows you to reach an older and more educated audience.
Another reason to use Microsoft Ads is that you can get more bang for your buck. From the various studies online (from advertisers on Microsoft in the United States and Australia), there’s a strong case for Microsoft Ads resulting in a lower cost per click and cost per acquisition for many advertisers, making it a highly attractive option for those on a tight budget. This is usually because Microsoft has far less competition, meaning clicks are cheaper, and advertisers get more for their budget. Also, because there are fewer advertisers running Microsoft ads, your ads can cost less AND you can still get higher ad positions than you’re likely to achieve on Google Ads.
That said, it’s important to note that CPCs and CPAs differ across different industries and product types.
The bottom line? Microsoft Ads is perfect for complementing your PPC strategy alongside Google Ads, helping you fill the gaps in your digital presence. With Microsoft Ads AND Google Ads, you can expand your reach into new territories and generate an impressive ROI.
What is the best way to run a profitable Microsoft ads campaign?
As with any pay per click campaign, you need a rock-solid strategy before you start advertising on Microsoft. You already know Microsoft Ads can be a lucrative way to increase visibility and conversions, but it takes planning to ensure you squeeze the most from your PPC dollars.
First, don’t be tempted to simply import your Google Adwords account into the Microsoft advertising platform and expect it to work its magic. Some agencies do this, but it’s a lazy approach and will not take advantage of the advanced customisation and targeting options that Microsoft offers.
Instead, work with a Microsoft Ads agency that will approach your campaigns using data-based insights and proven tactics. At OMG, we use a comprehensive approach to create refined, sales-driving campaigns. It starts with intensive research into your business goals, target audience and competitors. This reveals the keywords that consistently result in sales so that we can create a laser-sharp bidding strategy for your paid search ads.
You cannot run a profitable Microsoft Ads campaign without tracking them every step of the way. Only by measuring their performance can you refine your ads, targeting and bidding for even more success over time. This means monitoring your click-through rates, the average cost per click, conversion rates and more.
It won’t take you long to realise that, like any search engine marketing, Microsoft Ads management is time-consuming, especially if you aren’t a PPC specialist. That’s where OMG can help. Call us to find out how we can help you craft profitable Microsoft Ads campaigns.
Why is OMG the best agency for Microsoft Ads?
Our clients tell us we’re the best agency for Microsoft Ads for lots of reasons. One of the biggest reasons is that we draw on a large raft of experience to craft razor-sharp strategies for long-term success. When you work with OMG, it’s all about the ROI.
Focusing on your return on investment from the start is a sure-fire way to squeeze the most from your search advertising dollars. We start by digging deep into the numbers to find the opportunities your competitors have overlooked. Then we use this to craft a data-driven strategy for your PPC ads that will propel higher conversion rates at a lower cost-per-click. Everything we do with Microsoft Ads is based on real figures, real performance targets, and real returns on your investment. We’ve done it for companies of all types and sizes all over the world – and we can do the same for you.
Another reason people tell us we’re the best agency for Microsoft Ads is our honest, transparent approach. We see ourselves as an extension of your team, which means we are focused on achieving your goals. No smoke and mirrors – it’s 100% honesty all the way.
Find out why OMG is the trusted expert for Microsoft ads and PPC advertising management – head over to our case studies to see how we’ve achieved revenue-shifting results for companies just like yours. Better yet, talk to us and we’ll tell you ourselves!
